Since we’re all flying blind when it comes to AI search, I sat down with someone on the absolute frontier of this space: Maxime Dolores, founder (and builder) of Doppler, a tool designed to help teams track their LLM visibility.
What we cover:
His new product (full walkthrough)
How AI answers actually work
Why small sites are outranking giants in ChatGPT
The black hat tactics already emerging (prompt injection)
Whether llms.txt will actually matter
Why Similarweb is poised to win the AI search wars